Prepared for Jack Dooley and Mark

LONDON, SINCE 1969
The 1439 Square Optical in Havana
Certificate
Authenticity and ownership
Model
An icon, reimagined
Made
By hand in Cadore, Italy
Material
Acetate
Hardware
Made by the house
Fitted by
Your optician
Owner
Registered
Authenticity
Verified
One frame. One certificate.Illustrative

The little things, made extraordinary.

A proposal, October 2026

  • A hingeMade by the house
  • A rivetSet by hand
  • The line of a browCut in Cadore
  • One moreA record of all of it

A Cutler and Gross frame is a collection of little things. A hinge. A rivet. The line of a brow, cut by hand. Since 1969, the house has made those little things extraordinary.

We would like to add one more. A small chip, set inside the frame, that keeps the whole story alive long after the frame leaves the shop.

Jack, you have said this industry is entering its most honest era. That clarity is replacing noise.

In an honest era, a brand does not claim it is authentic. It proves it.

One tap, and the frame answers for itself: what it is, where it was made, and that it is real.

A certificate worthy of the frame

Not a card in a box. A certificate that carries everything that makes a Cutler and Gross a Cutler and Gross: the house and the year it began, the model, where and how it was made, the material, the date, the owner’s name, and the optician who fitted it.

Ownership that travels

When a frame is sold, gifted or inherited, its proof of ownership moves with it. The icons become heirlooms, with a history anyone can check.

No two of your frames are ever exactly alike. So no two should ever share a certificate.

The story is already beautiful. It just lives in the wrong place.

16 Knightsbridge Green, London

1969

Knightsbridge. Graham Cutler and Tony Gross begin making glasses people remember, by hand, above their shop on Knightsbridge Green.

Frames held to the light at the atelier in Cadore

Today

Cadore, and Japan. The icons, reimagined. Your own atelier in Cadore. Hardware designed by the house. Craft films, artist interviews, and Stories about how we see the world differently.

Jack, you already tell the story beautifully. Today it lives on your website.

Tomorrow it lives on the frame, in the hand of the person wearing it. Matched to the exact frame they own.

2,000+

More than 2,000 stockists, in over 50 countries. Every one of them a door into the house.

But when a frame walks out through one of those doors, the relationship usually stays at the counter. The passport changes that. Every owner, wherever they bought, can be known to the house, and can choose to stay close to it.

One tap, three people. Choose whose view to see.

Proof, story, and a place in the house.

  • The certificate of authenticity and ownership
  • The story of this exact frame, from Knightsbridge to Cadore
  • Care, service, and the optician who fitted it
  • First word on new seasons and collaborations

A direct line to every owner. Never a way around the people who sell your frames.

The best customer is the one who already owns a pair.

  1. First access, earned by owning.

    New seasons. Collaborations, like Debbie Harry and The Great Frog. Owners hear first, from the frame they already wear.

  2. The second pair starts with the first.

    Knowing what each owner chose means knowing what to show them next. The sun version. The same icon in a new acetate. The next collaboration.

  3. Knowledge, not guesswork.

    Repeat purchase built on what owners actually bought and how they engage, rather than on who happened to open a newsletter.

Core wires at the atelier in Cadore

Built into Cadore, not bolted on.

  1. The chip goes in at the atelier, as one more step in the making.
  2. We start small: one icon, or one collection.
  3. We measure from the first month.
  4. Then it grows at the pace the house chooses.

When we met, Jack, you asked Mark to take a look.

This is that look.

Next, a conversation with you both by video, to walk through the rollout, the atelier and the first collection. From there, we will be wherever the work needs us.

We are ready when you are.

Deepak TomarFounder and CEO
deepak@tratatech.com
+971 55846 2134

Shraddha MusaleCo-founder and CMO
sm@tratatech.com
+971 58921 2882

TrataTechInnovation One
DIFC, Dubai